Mercedes Benz inaugurates its largest car showroom in India, a 20,000 square foot facility at Indore, Madhya Pradesh!
Luxury car sales are not just coming from the bigger cities of India but smaller cities and its entrepreneurs are jumping on to the luxury car bandwagon in a big way. Case in point is Mercedes Benz India’s largest showroom in the country, being inaugurated at Indore, Madhya Pradesh. The latest Mercedes Benz showroom in the country measures a whopping 20,000 square feet in dimension. The showroom will sell, service and provide spares for Mercedes Benz cars in Madhya Pradesh. The showroom has been set up at a cost of INR 5 crores or in dollar terms, 1 million USD.
The Mercedes Benz India dealership at Indore is situated in the industrial hub at Devas Naka on the ring road. The Mercedes Benz dealership in Indore will be run by the Benchmark Cars group, with 20 personnel manning the dealership. Apart from selling the full range of Mercedes Benz cars, the dealership will also host a workshop with 11 service bays capable of servicing 10 cars per day. With the latest Mercedes Benz dealership in Indore, the total number of the three pointed star brand’s dealerships in India goes up to 60 in number, spanning across 30 cities.
Mercedes Benz, apart from being the oldest, high end luxury car brand in India, having set shop in the country more than a decade ago, also has the largest dealership reach amongst the range of luxury car brands like BMW, Audi, Jaguar-Land Rover and Volvo. With Mercedes Benz all set to launch the B-Class compact MPV in India, at a super competitive price tag of under INR 20 Lakh later this year, the automaker will need many more such dealerships across the country. This, as the price of the Mercedes Benz B-Class could spawn a new segment of customers eager to sample the luxury, performance and safety of cars bearing the three pointed star badge on the bonnet.