Mercedes Benz Opens New Dealership “Alcon” at Porvorim in Goa
Mercedes-Benz India became the first luxury car maker in India to open a dealership, ALCON, at Porvorim in Goa.
Mercedes India inaugurated the new facility yesterday which has a total area of 11,100 sq. ft and features a valet service, plush customer lounge & fullfledged workshop.
With the inauguration of this new showroom in India, Mercedes-Benz now has extended its dealerships network across 26 cities with 55 touchpoints across India.
See Press Release after the jump
Goa – Mercedes-Benz India today inaugurated ALCON which attains the distinction of being the first luxury car dealership in Goa. This new showroom was inaugurated by Dr. Wilfried Aulbur, Managing Director and CEO, Mercedes-Benz India and Aakash Khaunte Managing Director, ALCON.
ALCON strategically located in Porvorim, is spread over an area of over 3600 sq. ft with an independent service facility for spares and service advantageously located in Taleigaon spread across over 7500 sq. ft. of space.
With an initial investment of INR 2.5 Crores, this state-of-the-art dealership embodies all the brand attributes of Mercedes-Benz: a magnificent showroom, drive-in valet service, a luxurious customer lounge and well trained staff to complete the Mercedes-Benz experience. Also inaugurated, was the service center, equipped with five mechanical bays with trained service personnel geared to ensure quick, efficient service delivery.
Speaking at the inaugration, Dr. Aulbur said: “Goa is an important market for us, with an established base of over 125 Mercedes customers already in this region. Ours is the first and the only luxury auto dealership in Goa- a fact that reinforces our seriousness and commitment about this market.”
He further commented: “In ALCON, we see people who share the same passion and commitment towards the customers. We are confident that our customer in Goa will experience even further enriched ownership experience now.”
Mr. Aakash Khaunte, Managing Director of ALCON commented about the new venture; “We are proud to start our association with a prestigious brand like Mercedes-Benz. With a sound infrastructure and qualified manpower, we at ALCON will put in every effort to provide customers with an unmatched experience at our dealership for years to come. It is an exciting day for us and we look forward to making the Star shine bright in Goa”
With establishment of the facility at Goa, Mercedes-Benz now enjoys a network spread across 26 cities with over 55 touch-points in India and retains the distinction of being the the luxury player with the widest and most intensive network of sales and after-sales services in India.