Auto Expo 2018: Toyota targets executive sedan segment with Yaris sedan

Toyota is planning to take the fight to the Honda City with the Yaris sedan. A mini-Corolla, the Toyota Yaris sedan has many features that distinguish it from the competition.

Toyota has been selling cars in India for a long while now and almost all it’s models are segment rivalling ones save the Toyota Liva and the Etios which are doing decently. And now they have decided to throw their hat into a hotly competed segment in India with the Yaris sedan. Toyota have equipped the Yaris sedan well to face the rivals especially from that of its Japanese sibling the Honda City.

The Yaris sedan looks like a mini-Corolla which isn’t a bad thing at all. You are greeted at the front with the high mounted swept back headlights and the wide air dam. Front grille is split in the middle with a body coloured portion that houses the Toyota logo. Fog lamps are housed in their own shrouds split from rest of the front bumper.

“We have focused specifically on enhancing the quietness in the cabin for the India-specific car over the model sold in markets such as Thailand. This is because the road condition is rougher than in other markets. Sound deadners have been added under the wheel arches and there is addition of asphalt under the floor of the vehicle,” Takatomo Suzuki, Chief Engineer – Toyota Yaris

With the Yaris, Toyota might have raised the benchmark for the executive sedan segment. The Toyota Yaris has many segment firsts like a powered driver’s seat, tyre pressure monitoring system, disc brakes all around, front parking sensors, seven air bags including knee air bags as well. There are roof mounted rear aircon vents at the rear with controllers for cooling the ones sitting at the back. The Toyota Yaris also gets a five star safety rating.

Interiors are typical Toyota affair with quality plastics and buttons that feel like they will last forever. The air con controls are touch sensitive and there is the mandatory touchscreen infotainment system above the air con vents. Glove box is chilled as well offering another practical amenity. Toyota have used padding generously to keep out road noise from the cabin. The ride height of the sedan has also been raised and is running on 15 inch wheels.

When the Toyota Yaris is launched, it will only come with a petrol engine for now but a diesel option is on the cards soon. The petrol engine is a 1.5 litre petrol engine outputs 108 bhp and is mated to a six speed manual transmission. There is variable valve timing available which should improve low end performance. Hybrid power trains will also be introduced in the future.

Pricing is key as it makes or breaks a vehicle in India. The Toyota Yaris will undercut its chief rival the Honda City so it can put up a good fight. Toyota’s reputation and reliability should also work in its favour and all the equipment as standard should further sweeten the deal.



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