Alfa Romeo, now in 3D

Alfa Mito Multiair engine in the Ad

Since the release (and the following accolades) of Avatar, 3D experience is the buzzword of entertainment. Stylish Italian carmakers, Alfa Romeo, have taken the first plunge. After the launch of the revolutionary MultiAir engine, the FIAT subsidiary seems to be the first company in the world to have a 3D advertisement in their portfolio.

The Alfa commercial is a take on the popular video game, Space Invaders. Alfa spokespeople say that the commercial, like the Multi Air engine is an experience by itself. Viewers wearing special spectacles are catapulted into the advert as if they were standing at the edge of a skyscraper allowing them to enter the videogame. The ad also features Dolby Digital 3D surround sound.

Alfa Romeo Space Invaders Game in London UK

Mito Space Invaders Arcade Game on a Building in UK

As part of the exciting launch of its new MiTo MultiAir Models, Alfa Romeo is beaming a giant sized projection of the classic Space Invaders arcade game onto buildings across London for the public to play in the first interactive gaming projection in the UK.

Check out the Commercial Below: