BMW To Launch X1 in December 2010 & 5 Series in July 2010, X1 To Cost 25 Lakh

BMW X1 Crossover SUV White Color

India is a fast growing luxury car market and competition in this segment has heated up in the recent past.

Betting big on Indian markets BMW announced the debut of New X1 and 5 series in India. BMW X1 will be available to Indian Customers from December 2010 and BMW 5 series will be available from July 2010 onwards.

X1 will be assembled at BMW’s Chennai`s facility. It will further invest an additional 30 per cent from its current investment of INR 110 Crore to accommodate production this model. Also, 30 per cent additional staff will be added to its current number of 200.

“We will launch the new BMW X1 models in petrol and diesel and petrol version for the Indian market by the end of December 2010,” Peter Kronschnabl, BMW India president said on the sidelines of the BMW group annual accounts press conference on Wednesday.

He further added, “The CKD production of the BMW X1 is a key milestone in BMW Group’s India strategy. The BMW X1 opens up a new luxury segment in the compact Sports Activity / Sports Utility Vehicle class, demonstrating once again the company’s fine sense for pioneering automotive trends. The BMW X1 is a modern vehicle that represents new interpretation of sheer driving pleasure and, like no other vehicle, a spontaneous lifestyle. It convincingly perpetuates the success story of BMW in India.”

He continued , “BMW will also start rolling out the new 5-Series range from its Chennai plant in July and launch the X1 in the market by the end of the year. “We are looking to sell 500 X1 units in the first year,” Kronschnabl said. When asked of its price, he said it would be priced around Rs. 25 lakh.