BMW’s interactive spec-panels at American auto shows

BMW iPad application at auto show

BMW stands will offer an interactive experience for their customers at the South Florida International auto show. Moving away from conventional static information displays for each of its models, BMW has decided to go for iPads which will help customers to know more about the product. The company feels that the iPads will offer a whole new experience to the visitors.

BMW iPad application for spec panel

The system will be installed with detailed technical specifications, prices and even a digital vehicle configurator. Visitors will also be able request additional details on the vehicle and can ask to be contacted directly by a local BMW center to schedule an appointment or test drive.

BMW will also roll out the iPad experience to other Auto Shows in North America.

Image courtesy: tuaw