Chevrolet bags three JD Power Awards for Quality and Dependability

Chevrolet Spark Small Car

Chevrolet has won three honours at the 2010 JD Power Awards announced by JD Power and Associates. Chevrolet bagged awards in the Indian Automotive Initial Quality Study (IQS) and Vehicle Dependability Study (VDS) for the year 2010. Chevrolet’s small car the Spark bagged the top award for the Most Dependable Compact Car and the Best Compact Car in Initial Quality, Chevrolet Aveo U-VA won the JD Power Award for the Most Dependable Car in the Premium Compact Car segment.

This is the fourth occasion, Chevrolet Spark has won the top award for quality in the India Automotive Initial Quality Study. Vice President General Motors India, Mr. M.P. Balendran reiterated that Chevrolet had become the preferred automobile brand in terms of quality, dependability and customer delight.

“These prestigious wins from JD Power clearly reiterate that Chevrolet has become the preferred automobile brand in terms of quality, dependability and customer delight. These awards reinforce the strong focus we, as an organization, have towards providing end to end quality, in terms of design, parts, build, check, dispatch, sales and after sales service, to offer best-in-class products that meet and exceed customer expectations. We will continue to leverage the momentum gained thus far and build on the inherent strengths of our products in the future also,”

2011 Chevrolet Cruze Sedan

Chevrolet is celebrating its centennial as a global automotive brand this year. One of the reasons for the recent success of the brand in India could be the unique 3 years/ 36000 km cash-less maintenance offer which is really a win-win for its customers. Plenty of Chevrolet small car buyers, for whom low maintenance costs are a serious factor, seem to be enthused by this offer and GM India it appears has gotten their strategy just right. Going forward, let’s hope that GM implements this cashless maintenance scheme for its other models too which could definitely help improve its sales to a certain extent.

Share and Enjoy: