Formula 1: Sauber Motorsport Ditches BMW Tag

Sauber Motorsport logo

BMW Sauber Ferrari F1 Team has reportedly dropped the cumbersome title in favour of a tauter ‘Sauber Motorsport’ title and a new logo. The logo will comprise of the once-familiar ‘S’ logo in a red-coloured box and ‘Sauber Motorsport’ in a grey font is to be included for the first time at the header of the team’s media preview of the season opening Bahrain Grand Prix.

After the BMW departure and the failure of the Qadbak takeover, founder Peter Sauber stepped in and this year is once again running the team as a privateer.

“There is only one reason why I did it,” the 66-year-old told Germany’s Auto Motor und Sport. “If I hadn’t, the company would now be dead and the staff would have been dismissed,” Sauber added.

He said the objective for 2010 is to maintain sixth place in the constructors’ championship. “We have reduced our budget heavily so it would be good if we could just keep our level,” said Sauber.

The 2010 driver line up for Sauber includes Spaniard Pedro de la Rosa and the Japanese Kamui Kobayashi. Watch this space for ICB’s F1 coverage.

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