Electric vehicles in India are a narrow market since the regular ICE market is still in a relatively infantile stage. Motorcycles and scooters on the other hand have a better chance of acceptance since they do come at fairly affordable price tags. The Yo bike trend caught in momentarily, but the availability of faster mopeds with obviously better range and non requirement of charging time cut the excitement prematurely. GoGreen BOV ebikes has decided to take on the daring task and has launched its range of electric scooters in India.
Commenting on journey so far, Dhivik Reddy, CEO, GoGreen BOV, said, ‘When we started 4 years back, there used to be virtually no market for electric bikes in India. A lot of players in the industry could not sustain themselves mainly because their product was not made for Indian conditions and mindset. We were able to gain a foothold in the market by designing India’s first e-bike with a range of 120 Kms per charge. Since inception we have sold over about 14000 vehicles. We currently are selling about 1200 vehicles per month. With the launch of this new line, we expect the demand to go up to 2600 vehicles per month.”
The new line of e-bikes consist of:
Kohra- An e-bike specifically designed keeping in mind school going children. Range – 60 Kms. Price – Rs. 38000/-
Kimaya– An e-bike made specifically for women and people with a closed circuit travel, with a load bearing capacity of 160kgs. Range – 60 Kms. Price – Rs. 47000/-
Kavach-Made specifically for field workers who would have no fixed route of travel. The only vehicle in India with a 120km range per charge. Price – Rs. 53000/-
Sunnoti- Made specifically for the delivery segment. A multi faceted vehicle which can be converted to carrying loads or for a family of two. Sunnoti comes in two variants (60 Kms range and 100 Kms range), priced at Rs. 44000/- and Rs. 59500/- respectively. The models are available in orange, red, green, purple and grey colours.
GoGreen BOV Kavach
“We have a partner in Korea for manufacturing of our batteries and they have shown great interest in setting up a manufacturing plant in India. A JV would be floated by the end of October ’14. We plan to invest around 10 million USD in a 60 acre manufacturing facility which will come up on the outskirts of Bangalore. With batteries being manufactured in India, we are looking at manufacturing at least 80% of our product in Karnataka. This would be one of the biggest investments in Electric Vehicle space in India till date. ” said Mr Reddy, commenting on their future plans.