Iconic Bajaj brand to be removed: Bajaj Family

Remember the song Hamara Bajaj. This tone was the soul of every scooter and bike owner of the brand. They replaced it with the motto called Bajaj, Distinctly Ahead. Bajaj lost it’s originality a little bit there by not making old fancy scooters any more. And now the Bajaj family wants drop the iconic Bajaj brand itself from it’s motorcycles! They say that Pulsars, Discovers, Boxers all are brands now, saying Bajaj is a bit like a zoo and the motorcycle brand Bajaj is more like a garage!

Bajaj Family is changing it’s direction and view from the perspective of marketing and Business to make a fresh new change. Rahul Bajaj is also saying that his son Rajiv, managing director of Bajaj is making the right moves. Rajiv had said that the Bajaj name will be taken away from the motorcycles as the brand has been diluted, because of having the same name from electricals to insurance to automobiles.

Accoring to Rajiv Bajaj, the sales of the motorcycles could have been better if the brand name was, well something different. He believes that solutions are better than emotions and believes in magic of logic (words). Rajiv replied to his father by saying that who was initially disappointed with his son’s decision. Father Rahul Bajaj was also disappointed with the decision of phasing out the scooters. We too are.

So, the family of Bajaj brand is not as like the same other Indian brands say Tata or Mahindra which usually has variety of products under one brand name. It is a strategy planned by the Bajaj family, but for now as they say Bajaj brand will be there. But after 10 years the brand name called Bajaj may be removed from it’s motorcycles, says Rahul Bajaj.

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