A while ago, we brought you news about Mahindra’s Gio 0.5 Ton pick up. Now, Mahindra & Mahindra is all set to battle the Tata Ace with the Mahindra Maxximo 0.8 Ton Pick up. Though the Maxximo’s rated payload of 800 kilos is 50 kilos greater than that of the Tata Ace, the Maxximo will have an uphill task ahead of it as the Ace is firmly entrenched in the Indian mini pick up truck market as the market leader. The Mahindra Maxximo will feature a 900cc, twin cylinder direct injection diesel engine based in Mahindra’s CRDe engine platform.
This engine which produces 25 Bhp and 55 Nm of torque, will naturally give the Maxximo some cutting edge diesel technology, especially considering that it is a utility vehicle squarely aimed at the commercial segment. As the Maxximo will share similar styling with the Gio, we were surprised to see a decent looking utility vehicle from the Mahindra stable after the downright ugly Gio. That said, style hardly matters in the commercial UV segment where utility precedes everything. In the Maxximo, Mahindra might be having at a decent seller in the Mahindra Maxximo pick up truck. The Mahindra Maxximo will be unveiled at the upcoming Indian Auto Expo 2010.