Mahindra & Mahindra has come a long way from the days of the spartan jeeps and utilitarian Armadas.
The Scorpio has turned around the image of the company to that of a capable SUV manufacturer who can give the competition some good reasons to worry. Mahindra has always proved itself to be a manufacturer who doesn’t believe in resting on the laurels of its success.
The Xylo, the Scorpio upgrades and the Bolero variants are evidences of their quest for improved vehicles. The new announcement from M&M re-emphasizes their no-way-but-forward stand.
At the inauguration of Mahindra’s new plant at Chakan, Dr. Pawan Goenka let out the news that the company is working on a brand new SUV codenamed W201. The SUV will be the first M&M vehicle to be manufactured with a monocoque construction and will cater to Indian as well as foreign markets.
At a price tage north of Rs. 10 lakhs, the W201 will also be a good option for Scorpio owners to scale up to.
Expect the biggie to enter the market in the closing months of 2010 or in early 2011. M&M is considering US as its major export market for the W201. Powered by the proven mHawk engine the SUV will be available in manual and automatic transmission.