Mercedes Benz India enters pre-owned cars business

(R-L) Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India, Mr. Debashish Mitra, Director, Sales & Marketing, Mercedes-Benz India

The Indian dream of owning a Mercedes has just got a lot cheaper. When we say cheaper, how about 15 lakh rupees, or in other words, the cost of a high end Honda Civic?

Mercedes Benz India, by entering into the booming pre-owned cars market by the name “Proven Exclusivity”, claims that the cost of buying a certified pre-owned Mercedes cars will be 50-60 per cent cheaper than their new versions, prices of which start at Rs 25 lakh.

The German car maker has officially started 4 outlets across country and has plans to expand them to 12 by this year end. The cars sold through these outlets will go under the strict scanner of Mercedes’ global vehicle evaluation benchmarks and will carry a manufacturer’s warranty.

Making all attempts to please their customers, financing, documentation and delivery of their cars through authorized Mercedes-Benz dealerships, are also a part of this program. The pampering continues further with their trade in route, in which owners with their existing cars can drive into any outlet and drive out in their pretentiously new Mercedes car.

Mercedes-Benz Pre-owned cars program has been in existence since 2009 and operates across 35 countries presently.

Mercedes India Press Release

Mercedes-Benz launches “Proven Exclusivity”: the global pre-owned cars business for India

‘Proven Exclusivity’ is a globally benchmarked pre-owned car program. Mercedes-Benz Pre-owned cars program operates in 35 countries presently
Clearly defined global criteria for vehicle evaluation, quality and warranty reinforces commitment towards customer satisfaction
Announces 150+ units retail via Proven Exclusivity program since its inception in May 2010. Rollout across 04 locations in Phase 1; total 12 locations to offer Proven Exclusivity by December 2010.

New Delhi: Mercedes-Benz today launched its global pre-owned car business for India: “Proven Exclusivity”. This program utilizes specific global benchmarks for vehicle evaluation, quality and warranty to offer Mercedes-Benz certified pre-owned cars to customers.

Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India elaborated: “Comprehensive evaluation and refurbishment criteria, scientific tools for audit and inspection as well as manufacturer backed warranty go into the making of a certified ‘Proven Exclusivity’ vehicle. The dream of owning a Mercedes-Benz thus becomes even more achievable. At the same time customers can also drive in their existing vehicles and drive out with their new Mercedes-Benz cars by utilizing the trade-in route under ‘Proven Exclusivity’”.

The pre-owned cars will be offered for sale through the authorized Mercedes-Benz dealerships where the customer will receive additional support in areas such as financing, documentation and delivery. Mercedes-Benz Pre-owned cars program has been in existence since 2009 and operates across 35 countries presently.

Mercedes-Benz as a brand and a company has enjoyed a very strong equity in the market. Its legendary build, quality and reliability as well as engineering and craftsmanship guarantes a favourable residual value and strong demand in the pre-owned car market. At the same time, for over 15 years with its presence in India, the company sold approx 30,000 vehicles thereby creating a significant potential for the Mercedes-Benz pre-owned car market in India. The pre-owned car market in India is estimated at approx 10-15% of current new car sales in 2010 and estimated to substantially grow for the next couple of years.

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