Mercedes Benz Car Sales India April 2010: Growth Of 80%

Mercedes Benz C300

May 1, 2010. Pune: Continuing the high-octane start of 2010, Mercedes Benz India today announced a sale of 321 units in April 2010 taking the cumulative sales for January- April 2010 to 1603 units. This marks a growth of 80% as compared to April 2009 and 69% as compared to Jan- April 2009.

Category	April ’10	Jan-Apr ’10	April ’09	Jan-Apr ’09
S-Class	22	166	19	124
E-Class	127	788	69	330
C-Class	147	539	86	407
Imported cars	25	110	4	88
Total	321	1603	178	949

Key Points:

Total of 1603 units sold in Jan-April 2010 which is a 69 % growth over corresponding period 2009 (Jan-April 2009: 949units total). During this period E-Class registers 139% growth while the SUV portfolio registered 67% growth.
Total of 321 units in April 2010 marking 80% growth over April 2009 (April 09: 178 units). Significant month-on-month growth in April 2010 for C-Class (71%) and E-Class (84%)

In Jan-April 2010 the New E-Class (powered by 4 engines E350, E 350CDI BlueEFFICIENCY, E250, E250CDI BlueEFFICIENCY) continued to lead the segment and registered 139% growth, while the C-Class reinforced its popularity registering a growth of 32% over Jan-Apr 2009. The SUV’s from the Mercedes stable has received an overwhelming response. In Jan-April 2010 the company sold a total of 92 units of GL-Class and M-Class. In contast there were 55 units sold during the same period in 2009.

Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India commented: “Our intensive customer engagements, aggressive product introductions coupled with deep network penetration and focus on customer delight have ensured that we are the preferred choice for luxury car aficionados. Our sales numbers reflect our traction with the market.”

Mercedes-Benz started the year with the presentation of the SLS AMG at the Auto Expo 2010. In the past four months the company continued its aggressive product launch plans with12 new products introduced since January 2010.

The Mercedes lifestyle quotient was further enhanced with the 10th edition of the Mercedes-Trophy (15 cities, 1800+ participants) and Mercedes’ association with Manish Arora ensured exciting fashion evenings with his unique couture “Fascination Collection” inspired by Mercedes. The recently introduced “StarDrive Experience” across 4 major cities combines driving experience with simulation of critical road situations while the multi-city “Fascination Showcase” provide an exposure of the entire range of Mercedes-Benz cars for customers and prospects across tier II & III cities in India. With an investment of over 200 crores in network, Mercedes-Benz is now present in 26 cities with 55 touch points, the largest for any luxury player in India.

Picture Courtesy: hz536n