Germany v/s Germany in India: BMW & Mercedes Benz

BMW Z4 sDrive 35i Car Picture Image India

BMW Z4 sDrive 35i Car at Auto Expo 2010

According to the sales figures of BMW India, thanks to an aggressive marketing strategy and badge value, BMW has managed to wrest the numero uno slot from fellow fatherlander, Mercedes-Benz. Not one to take bad news, Mercedes launched an offensive announcing that sales have grown 157% after selling a total of 842 units in Jan-Feb 2010.

Mercedes-Benz India managing director and CEO, Wilfried Aulbur, in a statement made in Mumbai, said “So far, we have registered a good start to the year 2010 and February sales have been encouraging.”

Mercedes introduced petrol and diesel variants of its E-class models in India, the E 250 V6 and E 250 CDI to the existing line-up of E 350 and E 350 CDI. Later it introduced the S-Guard model especially designed for the bureaucrats and top professionals asking for security vehicles. Mercedes also introduced C 250 in line with C 220CDI and the C 2000 Kompressor.

With BMW slating the 330i for release soon, it looks like the German civil war has found its way to India. We see an ensuing no-holds-barred battle once Audi and VW get set.

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