Rolls Royce’s year 2011 sales scale new heights. Luxury car maker records highest sales since 1905!
Who said the world is in recession? In the 107 year long history of British luxury car maker Rolls Royce, never have the sales hit such a high like they did in the year 2011. Rolls Royce a subsidiary of the BMW Group recorded highest ever sales last year. The premium luxury car maker sold more than 3500 units of bespoke, stately limousines in the year 2011. That’s 30 percent more than what the car maker sold in the year 2010. In the previous year Rolls Royce sold 2711 units which mostly included the popular Phantom and Ghost models.
Since, being taken over by BMW, the Rolls Royce portfolio has evolved into two four-door limousines, coupes and convertibles. Among all Rolls Royce cars sold last year, Asia has been the main driver of growth with the region recording 47 percent sales growth. That said, it isn’t surprising as most of Europe and the United States has been hit by recession. China has seen a huge rise in Rolls Royce sales over the past few years. China being the fastest growing economy in the region, more and more people are becoming prosperous as a result.
India has also been on the car maker’s radar for a quite a while. Rolls Royce started off with dealerships in Mumbai and New Delhi. Last year they launched the long-wheelbase version of the Ghost in India. They also plan to expand their dealer network to more cities. Rolls Royce recently shifted to a brand new showroom on Mathura Road. Among the biggest markets for Rolls Royce cars, US of A ranks no.1 followed by China and Japan. In India, Rolls Royce had sold 70 units in the year 2010 which is expected to grow to 100 units by the end of 2011.