Royal Enfield announced the launch of its first pre-owned motorcycle store in Chennai. Coined ‘Vintage’, the store is part of a new format that will deal only with pre-owned, refurbished and restored motorcycles. It is designed for existing and potential Royal Enfield customers looking for quality-tested and certified pre-owned options.
The Royal Enfield Vintage store will be a platform for existing as well as prospective customers to upgrade or buy a pre-owned or a refurbished motorcycle. As mentioned by RE, The Vintage store will only deal with Royal Enfield badged motorcycles, and will have three lines of business. ‘Pre-owned’ motorcycles and ‘Refurbished’ motorcycles, wherein a thorough quality check is conducted and refurbishment is undertaken as per requirement; and ‘Restored’ motorcycles, wherein vintage motorcycles will be repaired and restored to original condition.
Royal Enfield says Vintage is a unique concept that allows for easy discovery and access to pre-owned Royal Enfield motorcycles with the advantage of having a transparent process and pricing. The Vintage store will only deal with Royal Enfield-badged motorcycles and will have three lines of business. The first two are ‘Pre-owned’ motorcycles and ‘Refurbished’ motorcycles, wherein a quality check is conducted and refurbishment is undertaken, as per requirement. The third line is ‘Restored’ motorcycles, wherein vintage motorcycles will be repaired and restored to their original condition. Motorcycles will be quality-tested, refurbished and repaired at the hands of trained Royal Enfield technicians. Each motorcycle will be refurbished with genuine motorcycle parts and spares and undergo a 92-point quality check.
The store will offer assistance with financing options and also ensure motor insurance, warranty and post-sales service for these motorcycles. The first Vintage store is located in Chennai at No. 27, Mylai Balaji Nagar, Velacery main road, Pallikaranai. The manufacturer also aims at opening 10 more stores in the first year, across the country.
Speaking at the Vintage store launch, Mr Shaji Koshy, Head, India+ Business, said, “At Royal Enfield, we are constantly working towards offering new experiences and formats for our customers. With Vintage, we have created a place where epic motorcycling journeys, experiences, and stories will never end and will be passed on from one owner to another. We have observed a healthy demand for refurbished and pre-owned Royal Enfield motorcycles and believe that this business will continue to grow. We are targeting to open 10 Vintage stores across the country, in the first year”.