Suzuki Kizashi fails to impress in China

2011 Maruti Suzuki Kizashi

Suzuki Kizashi will be launched in India in a few days time, February 2nd, to be exact. The car looks impressive and so is the pricing which is quite attractive for a car that will rival the Honda Civic, Skoda Laura and Toyota Corolla Altis in India. Maruti in India is known for value buy products and has been successful with this tried and tested strategy.

However, our neighbors don’t seem to fancy this new Suzuki sedan. Sales of the car have been low in China. Suzuki has sold just 15000 units of the car. Suzuki is certainly struggling for profits with this product which is evident from the discounts the company has already started offering. Thanks to incentives offered by Suzuki, prices for the Kizashi can drop by as much as $28,877 to $22,791.

What reception the Kizashi gets in India will be clear in a few days time. We think the car will do well, given the track record of Maruti in the country. Apart from this, the car itself is great package and is well kitted out with the latest toys and comforts. Price will definitely play a crucial role in Kizashi’s success in the Indian car market.

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