Designed at the Tata Motors Design Studio in Turin, Italy, the TAMO RACEMO has been bestowed with the German Design Award (GDA) in the Gold category for International Excellence in “Exceptional Product Design”. The RACEMO is based on the company’s IMPACT design language, whose highlights include Humanity Line, Slingshot Line and Diamond DLO.
Commenting on the occasion, Guenter Butschek, CEO & MD, Tata Motors, said, “Winning the prestigious German Design Council’s Gold Award for Automotive Design is a proud moment for us and , and is testament to the skill and passion of the Global Tata Motors Design team. A perfect blend of Italian sensuality and Indian ingenuity, the RACEMO is the first innovation from our sub-brand TAMO and our emotional, unexpected leap to the future. The RACEMO connects with the aspiring customers of India, making it a perfect extension of our customer’s personality. We hope to continue on this path towards innovation and disruption in product design and technology.”
Adding to this, Pratap Bose, Head of Design, Tata Motors, said, “With the RACEMO winning the award for International Design Excellence, within a few months from its first global showcase, marks a very important milestone for Tata Motors’ Design Team. The RACEMO was the result of intense collaboration between the design and engineering team at Tata Motors. What started off as a design study, today stands strong as a production ready two-seater sports coupe, specially designed for the global Indian audience. All of us at Tata Motors are very proud and excited about bringing the car to India.”
The RACEMO has been built on the MO-Flex platform. It is India’s first connected car. Powered by Microsoft, RACEMO will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface. The TAMO RACEMO is available on Microsoft’s gaming platform Forza.