Tata Manza cars and Prima trucks launched in South Africa

Tata Xenon

A familiar face at this year’s Johannesburg International Motor Show was Tata Motors. The car maker has launched two products in South Africa. The Tata Manza car and Prima range of premium commercial trucks will now be available to buyers in South Africa. Tata Motors also had its other products on display at the motor show.

On display were entry level Tata cars like the Vista hatchback and the Tata Venture Multi Purpose van. Among the commercial range of vehicles, Tata Motors had the Tata Super ACE mini truck. Tata Motors also brought their range of special application trucks including the Tata LPTA 1623 4×4 truck and the V3TXF, 480 hp 6X4 tractor.

Mr. P.M. Telang, Tata Motors’ Managing Director – India Operations, said, “The new Tata vehicles being introduced in South Africa will bolster our already significant portfolio in the country. These introductions benefit from our innovations and learnings from South Africa’s customers. We look forward to a deeper presence in South Africa, which is already a focus market for us.”

Tata Motors commuter bus

Tata LPO 1623 CNG bus, the 65-seater, Tata LPO 1823 commuter bus, Tata Starbus Ultra range (also known as the Y1 Bus) also found their place amidst the exhibits. The Tata Xenon Cargo box and Double cab models are types of vehicles which are popular in this country and thus are important for the auto maker. Tata Motors has introduced the new products in this market only after conducting a detailed study of what their South African customer’s wants. Further, the car maker hopes to strengthen their hold in the market.

Mr. Noel Tata, Managing Director, Tata International Limited, “We see Africa as a region of tremendous potential for the group and our participation in the Motor Show with the introduction of the latest products will serve to further strengthen the Tata brand in these markets. In South Africa, the auto industry is making giant strides and we are happy to contribute to this growth.”

The other Indian auto maker who has its presence in the African continent is Mahindra & Mahindra. The car maker sells its Scorpio brand SUVs and trucks as well as other products. The African market has a huge potential and India’s global car makers will be in the forefront to tap into this huge market in the years to come.

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