Tata Motors back in the Black

Tata Motors-JLR

Turn it around, it really has, even forcing it’s most vociferous critics to eat dust, as Tata Motors successfully turns Jaguar-Land Rover around with a record consolidated traffic of INR 2,516 Crores for the year ending March 31st, 2010. This is in sharp contrast to the massive loss of INR 2,505 Crores that it sustained during the recession hit period of 2008-09. These profits further reaffirm Tata Motors’ strategic decision of acquiring Jaguar-Land Rover in 2008 soon after which recession struck, making the deal look like a sour one.

Now, the tables seemed to have changed dramatically with 60% of Tata Motors’ revenues coming for JLR and Tata-Daewoo Commercial, thus rubbishing all criticism of Jaguar-Land Rover being a bad buy. To sustain this momentum, Tata Motors Limited will invest upto INR 4,700 Crores in JLR and upto INR 3,000 Crores in it’s own portfolio to develop a range of new products to spearhead it into the next decade. Let’s wish Tata Motors all the very best and hope for some revolutionary products like the Tata Nano in the years to come.

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