By 2013, Toyotas will get cheaper, by a whole 30%

2010 Toyota Fortuner

Toyotas are costly, at least in India, where most Toyota car buyers grin and bear, choosing to call the premium Toyotas command as a price to pay for the higher quality and peace of mind a Toyota brings with it, at least in the Indian context.

Toyota however seems to think that it’s continued premium pricing might not work forever as the rivals too are catching Toyota in the quality and reliability stakes. So, what does Toyota do?

Toyota goes back to the drawing board and tries to implement new manufacturing processes to reduce the overall cost of manufacturing an automobile, which then would percolate to the Toyota car buyer as a lower initial cost of buying. For this, Toyota has started a scheme called RR-CI, through which its staff and suppliers will work as a team in order to design and produce 165 designated components more economically. This team will also embark on a unique cost-reduction target for the entire car as a whole.

So, come 2013, your Toyota might be 30% cheaper, or in other words equivalent to what a Hyundai might cost.

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