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Volkswagen Is Aiming At Alfa Romeo: Fiat is not Interested !

Fiat brand logo, Alfa Romeo brand logo, VW brand logo

Having lots of well known brands under it’s wings, German car maker, the giant Volkswagen, is now going to take off with Alfa Romeo; but the Italians are not going to let this happen. The Fiat group, under which Alfa Romeo is a subsidiary brand, is not really interested to let Volkswagen for buying this iconic brand. As two officials from VW say that they are really interested to buy Alfa Romeo, whereas one highly ranked official of Fiat says, “we have no intention at all of selling the brand to Volkswagen.”

According to VW, if Fiat has set a target to sell 85,000 units of Alfa Romeos per annum by 2014 in US, that would mean Fiat wants to boost their sales in Europe, maybe from 100,000 to 400,000 units per annum, which may not be possible in the presence of so many German competitors and that would be an ambition for the Italian car maker. But Fiat can still reach the sale of Alfa Romeos as high as 500,000 units per annum or more, the only thing they have to sell the brand to VW, so simple.

According to some sources, under Fiat, Alfa Romeo may have lost 200 million to 400 million euros in a year in the past 10 years. If the planning of Fiat to reach the target is not satisfied, then selling the brand to VW is a viable option.

Currently VW has Audi, Lamborghini, Bentley, Porsche, Skoda, Seat and Bugatti as subsidiary. VW has manufacturing links with Chrysler, Dodge, Jeep, Saic and MG, has a joint venture with FAW and is a share holder in Suzuki. Whereas, Fiat has Ferrari, Maserati, Alfa Romeo, Lancia as subsidiary, has engine links with Ford, PSA Peugeot Citroen and the GM group, manufacturing links with Tata and a manufacturing  joint venture with Suzuki.

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August 30, 2010 | By bhaktadas · Tags: Volkswagen Alfa Romeo Deal

Comments

2 Responses to “Volkswagen Is Aiming At Alfa Romeo: Fiat is not Interested !”

  1. Prakash on August 30th, 2010 3:18 pm

    Good cartoon with Logos :)

  2. JEFF on August 30th, 2010 10:25 pm

    This article is a joke and has little to do with automotive journalism. Sounds like it is quoting some street talk of some undisclosed VW employee pretending that German cars or VW would be salvation to perfectly viable foreign car makers.
    Let’s see if VW is still in business once their debt of their loughable Porsche deal comes due.

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