2012 Maruti Suzuki Dzire Compact Sedan: Will it be a trend setter of sorts!
February 1st, 2012, will see Maruti Suzuki launching an all new version of a best selling sedan, the 2012 Dzire compact sedan. Compact sedans refer to a class of cars that are shorter than 4 meters in length, with the Tata Indigo CS being the first compact sedan in India, and perhaps the world. This shorter length qualifies these cars for excise duty benefits, thus allowing the manufacturers to price these cars lower than full sized sedans. However, this might not be the case with the 2012 Dzire compact sedan, as there have been many feelers from Marutiabout the car replacing the existing Dzire.
2012 Maruti Suzuki Dzire Compact Sedan
This gives rise to the question we’re asking today, about whether the 2012 Dzire compact sedan will be a trend setter of sorts. We say this as two more compact sedans are in the offing over the next 12 months or so. The Tata Manza CS and the Mahindra Verito CS are the two other compact sedans that the Indian market will get soon and we’re wondering whether these cars also will replace the full sized sedan versions. More so, will the strategy that Maruti seems to be adopting with the Dzire, of pricing the compact sedan higher or similar to the current full sized variant, be emulated by Tata and Mahindra as well?
2012 Maruti Suzuki Dzire Compact Sedan
Or will the current Manza and the Verito soldier on as cut price variants aimed at the taxi market, as Maruti plans on doing with the full sized Dzire? These are the various questions that are arising with the launch of the Dzire compact sedan, a car that is based on the Swift platform and one whose boot is much smaller than the current Dzire, at 316 liters when compared to 440 liters that the full size Dzire offers. Maruti claims that 150 new parts on the Dzire, a brand new platform and brand new interiors, more upscale than the current Dzire is what justifies retaining existing prices or pricing the compact sedan higher when compared to the full sized Dzire. What do you think? We’re eager to hear your thoughts through the comments section below.
2012 Maruti Suzuki Dzire Compact Sedan
Image Courtesy MegaPowerBosch
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7 Responses to “2012 Maruti Suzuki Dzire Compact Sedan: Will it be a trend setter of sorts!”
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Doesn’t matter, really. Still ugly as f***. The cheekiness and slap-that-big-booty attitude of the new Swift is lost on this middle-aged man’s cathedral of mediocrity.
Maruti is playing a wise game here…..no one would like to place the new model with a brand new platform below the existing bigger & older version of it….especially when the current one is not at all good looking. Plus it will earn hell lot of a profit with higher price tag since it will be relishing the excise duty benefit. A smart move indeed…but definitely making customers think twice before they go for the new Dezire CS. Well Mahindra and Tata can definitely take advantage of this customers psychology by placing their CS’s well below the Dezire CS and reap the benefits. Maruti might learn a lesson from that ;) Dont take Indian customers for granted MARUTI..we are getting smarter each day :)
Compact sedan always had the potential of being a trend setter right from the inception of Indigo CS. However, TATA failed to capitalize on that beautiful concept as Indigo never captured the imagination of personal car users other than in the ‘value for money’ segment. Two points clearly work in favor of Compact Sedan. First it makes the car look good compared to the full size sedan as is evident in the case of both Indigo and Dzire. And I am pretty sure, the ugly posterior of Manza would also look better in the compact sedan version. Secondly, the vehicle becomes quicker considering the fact that there is a weight reduction and it is going to be the same engine which is powers both compact and full size sedans.
Interesting insight Jerrin.
Cheers,
Jay
good car
If the car company enjoys the excise benefit for the reduced length, then it must be passed on to the customer. The customer is a lot informed these days and MS can’t take one for a ride. If they price it stupidly, then Tata Indigo CS and perhaps Verito CS & Manza CS would benefit.
1) Earlier model had horrible rear legroom especially for the passenger in the rear-middle seat. New model may be worse.
2) Car is 16.5 cms shorter that predecessor to take advantage of the duty rebate. But looks like Maruti is planning to enjoy the tax advantage and not pass it on to customers.
3) Waiting period of Maruti cars is horrible, Maruti isn’t bothered to clear up the backlog so that they can be happy with low inventory levels regardless of how the customer suffers.
4) “By saving weight after using thinner high-tensile steel for the body of the new DZire…” The question is “is the car safe with paper thin metal. Maruti is increasing mileage by sacrificing the safety of the Indian consumer. Also can thin body panels handle the vibrations of the DDIS engine? How will a this car withstand the stresses and strains of indian roads with such thin panels.
5) Quality of parts used by Maruti is pathetic, just see how many cars on the road have not-working bulbs.