2012 Maruti Suzuki Dzire Compact Sedan: Will it be a trend setter of sorts!
February 1st, 2012, will see Maruti Suzuki launching an all new version of a best selling sedan, the 2012 Dzire compact sedan. Compact sedans refer to a class of cars that are shorter than 4 meters in length, with the Tata Indigo CS being the first compact sedan in India, and perhaps the world. This shorter length qualifies these cars for excise duty benefits, thus allowing the manufacturers to price these cars lower than full sized sedans. However, this might not be the case with the 2012 Dzire compact sedan, as there have been many feelers from Marutiabout the car replacing the existing Dzire.
This gives rise to the question we’re asking today, about whether the 2012 Dzire compact sedan will be a trend setter of sorts. We say this as two more compact sedans are in the offing over the next 12 months or so. The Tata Manza CS and the Mahindra Verito CS are the two other compact sedans that the Indian market will get soon and we’re wondering whether these cars also will replace the full sized sedan versions. More so, will the strategy that Maruti seems to be adopting with the Dzire, of pricing the compact sedan higher or similar to the current full sized variant, be emulated by Tata and Mahindra as well?
Or will the current Manza and the Verito soldier on as cut price variants aimed at the taxi market, as Maruti plans on doing with the full sized Dzire? These are the various questions that are arising with the launch of the Dzire compact sedan, a car that is based on the Swift platform and one whose boot is much smaller than the current Dzire, at 316 liters when compared to 440 liters that the full size Dzire offers. Maruti claims that 150 new parts on the Dzire, a brand new platform and brand new interiors, more upscale than the current Dzire is what justifies retaining existing prices or pricing the compact sedan higher when compared to the full sized Dzire. What do you think? We’re eager to hear your thoughts through the comments section below.
Image Courtesy MegaPowerBosch