Nissan has revealed the 2012 Altima in the US and this could be the car that Nissan might bring to India as the Teana facelift which is overdue. In India, the Teana has not been doing well since its launch. Nissan imports the Teana sedan in to India as a completely built unit (CBU) making it one of the most expensive in the segment. The current Teana with its 2.5 litre V6 is among the best packages available in India when it comes to comfort although the performance is not that electric.
However, the Nissan Teana is a great car if you prefer being in the comfy back seat because the rear seat of the Teana is actually a nice place to be. Nissan’s attempt to boost sales of the car with a facelift did go in vain even with the amount of kit the car came with. The main reason for this was the price. The new Nissan Teana will set you back by a hefty 32+ lakh rupees which is a lot compared to the others in the segment. Now, who would buy the expensive Nissan when Honda and Skoda offered much more for a lot less?
Secondly, the Teana does not come with a diesel engine option. There is just one engine to choose from and that’s the 2.5 litre, 180 bhp V6 gasoline engine which is not what you would call economical. The Nissan Teana does 7.2 kmpl in the city which in today’s world with petrol nudging 70 rupees a litre is a pretty expensive affair. The Teana could do with either a smaller petrol or a frugal diesel engine. Now, Nissan’s dealer penetration in India was not that impressive back when the Teana was launched that also contributed to the sluggish sales of the car. It is only recently that Nissan is building up its dealer network in the country which comes after the launch of the Micra small car.
It will be better if Nissan brings the Teana in CKD units instead of as total imports which tend to spike the price. So, the first thing that the company needs to address is the high price which to be frank, is BMW money. So, Nissan could opt for the CKD option for the new Teana that could be coming in. That said, a smaller capacity petrol engine could be a better bet than the thirsty V6. Even Honda is struggling to sell the Accord V6 which again is one gas guzzling hector. A diesel would still be the best bet though. Finally, an aggressive marketing strategy could place the Teana among the top names in the segment.