The smallest BMW is all set to launch in India during September 2013 and and marketing campaign for the launch has arrived online with the tagline of Dynamic1. Yes, its the BMW 1 series we’re talking about. Months after the launch of the new X1 and 7-Series facelifts, the 1-Series is another big launch from BMW India. The BMW 1-Series will be smallest BMW in India and one that will be locally assembled. The baby Beemer will be the least priced BMW car in the country, sitting below the X1 crossover.
To grab the attention of BMW fans and prospective buyers, a simple contest has begun on Dyanmic1 page. You have to answer few questions, with 4 of them being optional. You also have to write about what makes you Dynamic1. 10 lucky winners will get an all-expenses paid trip (3 nights/4 days) to Germany. There, these 10 lucky winners will get to drive the 1-Series with BMW India’s brand ambassador, Sachin Tendulkar, and Indian FIA GT driver, Armaan Ebrahim. The contest ends on 30th June 2013. So, you’ve got to hurry.
The premium hatchback segment in India heating up and we have already witnessed Mercedes-Benz launching the A-Class earlier this month. The bookings for the A-Class have crossed 400 units within 10 days of the car’s launch. Having said that, the A-Class comes as completely build unit (CBU), which imposes a higher price tag including a high import duty.
On the other hand, BMW plans to assemble the 1-Series hatchback in India right from day 1. CKD assembly of the 1-Series could result in a price tag that undercuts the A-Class’s price by 2-3 lakh rupees. So, a price close to the 20 lakh rupee mark is anticipated for the 1-Series. The hot hatchback race is not just beteen BMW and Mercedez-Benz. Volvo has launched the V40 Cross Country in India. Market leader Audi will launch the MQB platform based A3 sedan in India during 2014, a car that will be the cheapest Audi in the Indian car market.