2010 Aston Martin DBS UB-2010 Limited Edition – What’s the point of it?

Aston Martin UB-2010 DBS Limited Edition

How would you thank a man that has helped you overcome the recession and a host of buy-outs?

According to British sports car makers Aston Martin, you make an ultra-exclusive convertible sportscar carrying his initials. Dr. Ulrich Bez, CEO of Aston Martin for nearly a decade, has been credited with bringing some of the most evocative models of recent memory to production and changing the luxury British sports car maker for the better.

Dubbed the UB-2010 Limited Edition, the special DBS models are a product of Aston’s Works Service program, which is typically employed by customers desiring personalization to the nth degree. In this instance, Bez himself specified the unique color scheme, which includes an “Azurite Black” paint hue, metallic bronze leather with woven seat inserts, and a special “Cryptic Titan” interior trim finish.

Each DBS UB-2010 will wear special doorsill plates with Bez’s signature. Aston says Bez will personally sign off on each of the UB-2010 cars, lending his signature to the car’s final inspection plate as well.

Only 40 examples of the UB-2010 will be manufactured –20 coupes and 20 Volantes — but Aston has yet to set prices for the special-edition cars. Should you miss out on the run, however, we imagine Works Service could build you something similar — sans the Bez autograph — for the right price. But then again, why would you want a car with the name of a guy in a pinstripe suit? Beats us..

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March 8, 2010 | By Shourya · Tags: Aston Martin Cars India, Aston Martin DBS 2011, Aston Martin UB-2010 DBS Limited Edition

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One Response to “2010 Aston Martin DBS UB-2010 Limited Edition – What’s the point of it?”

aston freek on February 28th, 2011 8:39 pm

The 2011 Aston Martin DBS is based on the styling cues of DB9, more particularly the DBR9 race car. It is built on the platform of VH (vertical/horizontal).

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