BMW launches Mini range in India at the Auto Expo; The Mini Cooper starts at INR 24.99 Lakhs!

BMW Mini John Cooper Works

BMW India exhibited the clear brand differentiation between the BMW and Mini brands although the former owns the latter by having two separate but consecutive launch events at the 2012 Indian Auto Expo. Four cars in the BMW Mini series were launched at the Auto Expo along with the pricing and dealer information. BMW will first launch the Mini in the cities of Mumbai and Delhi with three dealerships. Deutsche Motoren will handle the Delhi Mini dealerships while Infinity cars will look after the Mumbai dealership.

Dr Andreas Schaaf, Head of BMW India emphasized the iconic appeal of the Mini brand and called the Mini more than a car. The Mini, according to Dr Schaaf is more of a lifestyle statement. Dr Schaaf also went on to point out that the Mini brings fellow owners together as no other car exudes the kind of enthusiasm amongst owners as Mini cars do. He pointed out that it isn’t uncommon to see Mini owners flashing and waving at each other when passing by, highlighting the community spirit the originally English made car has managed to evoke in more than 5 decades of its illustrious existence.

BMW Mini Cooper Convertible

India will get the Mini Cooper, the Cooper S, the Mini Convertible and the Countryman to begin with. All cars will be CBUs imported into India. A choice of two engine variants and a single six speed automatic transmission will be offered in the Mini cars depending on the model. The Cooper and the Convertible will get 1.6 Liter, 122 Bhp petrol engines while the Cooper S and Countryman will get 1.6 Liter, 184 Bhp turbo petrol engines. We have no confirmation on the diesel engines for the Mini yet. The Mini is sold in no less than 99 markets and India is the 100th market for this legendary automobile.

Meanwhile, here are the ex-showroom Delhi prices of the Mini line up for India.