Etios Effect: Will Honda prepone it’s small car launch?

2011 Honda Small Car

Honda SIEL is mulling a preponement of it’s small car launch or that is what our fellow bloggers at various Indian auto blogs seem to imply with them abuzz about news of Honda preponing it’s small cars’ launch.

Originally scheduled for a launch in late 2011, the launch of the Toyota Etios Hatchback in late 2010 in the already crowded great Indian small car market could greatly dent the Honda Small Car’s chances by grabbing a slice of the action and by also having the advantage of being the first mover in the ultra competitive segment of the Indian car market.

This could obviously make the going uphill for Honda SIEL which seems to be still nursing wounds from the Jazz fiasco. Honda SIEL for it’s part is keeping mum but our sources say that they have been seeing some intense action on the marketing front, the kind of buzz the usually precedes a huge launch.

Whether Honda SIEL goes ahead and takes the Toyota Etios head on in 2010 itself is something that only time/Honda can tell. Keep an eye out on this space.

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