The Ford EcoSport is due to be launched soon in European markets. The crossover also gets a limited edition model for the European market. The limited edition variant of the EcoSport gets two engine options, the 125 Bhp, 1 liter EcoBoost turbo petrol motor and the 91 Bhp, 1.5 liter TDCI turbo diesel motor. Both these engines will be mated to a 5 speed gearbox for the European market. The main changes in the Limited Edition version of the EcoSport to be sold in Europe have to do with cosmetics and infotainment.
The EcoSport Limited Edition gets,
- Titanium X Pack
- Ford SYNC infotainment package with AppLink
- Three free apps
- Rear Parking Sensors
- Panther Black Metallic Paint
- 17 Inch alloy wheels
- Leather package for the interiors
Apart from these additions, the mechanical bits remain untouched. Ford India is where the Euro-spec EcoSport is expected to be sourced from. We say this as 120 units of the 500 Limited Edition EcoSports sold in the European car market will be ear marked for UK, the country to which Ford India will export the EcoSport. Therefore, all limited edition EcoSports sold in Europe could originate from Ford’s Indian factory.
Shame that the same model is not available in India, isn’t it? Well, that’s what happens with a weak Indian rupee. Companies that stand to make big money through exports will naturally focus on export markets. In India, the EcoSport faces big waiting periods with some models coming with 8-10 month waits. One reason for this long waiting periods for the crossover could be caused due to Ford India focusing on exports.
The crossover has been a runaway success for Ford in India. The EcoSport is officially the best selling SUV in the Indian car market, besting the Renault Duster and the Mahindra Scorpio. Value pricing has been key to the EcoSport’s success in India and this pricing strategy has a lot to do with how Ford’s forecasts of being able to give India a great price tag with the hope of compensating through exports from here.