Ford India’s initial overpricing of the Fiesta sedan has cost the company dear. The new Fiesta sedan is finding very few takers in India, a shame really, for the car, especially with the diesel engine, is a driver’s delight. Even a price correction and variant rejig hasn’t been enough to get the Fiesta sales up and running. So, a facelift seems to be the last ditch option for Ford India.
The facelift could come in 2014, and Ford could even showcas the facelifted model of its global B segment sedan at the 2014 Indian Auto Expo. The car’s facelifted model has already gone on sale internationally. The facelift is a mild one with exterior looks being the main focus. The 2014 Fiesta sedan will get a new grille, in line with Ford’s new design language.
The Aston Martin like grille up front apart, the Fiesta will get a new front bumper, revised fog lamps and also a new bonnet. At the rear, the tail lamps see a slightly wider design and that’s pretty much what’s new in terms of the external facelift for the 2014 Fiesta. On the inside, the center console of the car will get a classier piano black finish to replace the silver accents.
Apart from these cosmetic bits, the engines and transmissions of the car are expected to be unchanged. The 1.5 liter petrol and turbo diesel engines will be retained and so will the 5 speed manual gearbox. The petrol variants are also expected to come with the option of the 6 speed dual clutch automatic tranny. Ford India might give the Fiesta a slight price cut by bumping up localization levels.
Will the facelifted model give the Fiesta sedan a new lease of life in India? Such a thing hasn’t happened on earlier Ford cars like the Ikon and old-gen Fiesta sedans, whose mid life facelifts did little to boost sales. Ford will definitely be hoping that the new Fiesta’s case will be different.