Ford Figo Hatchback Car Price starts at INR 3.5 Lakh

India as a country has always been more of an ecclesial culture, a land of strange contradictions. One such funny anecdote can be related to the growing luxury car market in India. Customers who could haggle all day in the vegetable market step out of what you could call real beauties on wheels.

2010 Ford Figo Car Photo / Picture India

Ford Figo Car Rear Image

Ford has obviously taken note of this very mentality of Indians and wheeled out its new car, Ford Figo, following up on its tremendous success with the Ford Ikon and the Ford Fiesta. This new product from Ford is all set to be released by March 2010. The car boasts of all creature comforts and associated accessories that make up the cream of the mid-size sedan segment.

Moreover, what makes this car so special is its relatively watered-down price tag within a surprisingly low 3.5 to 4 lacs range. This very move by Ford speaks volumes about the tremendous market potential that will be gained from the cars subsequent release as scheduled. In keeping with current market trends, amidst a country that’s just recovering from the global recessional crisis, it will be wise to say that this move by Ford will go a long way to ensure the customer friendly image which the company has enjoyed since its inception in 1998, literally flooding the Indian sedan market scene with its mean looking Ford Escort.

The very reduction of pricing for such a high end car, and that too from the sedan segment is a very technically and financially correct move by FORD.

However it remains to be seen how things turn out, because Ford has always attracted customers from the upper middle and upper classes, luring them with the same bait that has always lured the typical Indian psyche – ITS GOOD.ITS CHEAP.LETS BUY IT.

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