Ford’s sub-Figo global small car comes into focus as the Ka is set to retire
For long, the Ka has been American car giant Ford’s entry level hatchback. However, Ford says that the successor to the Ka isn’t very likely. The reason for the discontinuation of the Ford Ka has its basis in the fact that the car isn’t based on a global platform. This means that Ford can’t sell the Ka across the world, making it an non-viable proposition. That said, Ford is expected to launch a all new global small car that it could price and position below the likes of the Figo and the Fiesta hatchbacks. This decision from Ford could stem from the fact that the demand for entry level cars is growing across the globe.
Volkswagen has the Up! platform that has spawned the Up! hatchback, the Skoda CitiGo and the Seat Mii. Similarly, Nissan has the Datsun low cost car brand while Renault is also working on a entry level small car. In such circumstances, Ford will also want to have an entry level hatchback that is aimed at big volumes. The car could be built in India given the fact that Ford has plans of building a sub-Figo hatchback. Given the One-Ford global strategy that the American car maker is following, the sub-Figo small car could be sold across the globe.
A recent report from EconomicTimes states that Ford India’s Managing Director, Mr Joginder Singh, could be instrumental in building the new small car. One area of doubt though is whether the new Ford global small car will be the replacement of the Figo or whether the car will be priced and positioned under the next generation Figo. Talking of the next generation Figo, the car will be launched in 2014. The next generation 2014 Figo is expected to be built at Ford India’s spanking new production facility at Sanand, Gujarat.
Development of the next generation Figo hatchback is already underway in Brazil. The next generation Figo will be sold in India, Brazil, South Africa and a range of emerging car markets across the world. The car is expected to use the 1 Liter 3 cylinder-EcoBost turbo petrol engine and a new turbo diesel engine.