Have you seen the new TVC of the Chevrolet Sail UV-A hatchback that wants you to “Be More”?
General Motors India is on an advertising blitz for its latest car, the Chevrolet Sail U-VA hatchback. TVCs showing the Sail U-VA in action are being beamed onto most television channels across India. The car, which was launched a few weeks ago, replaced the dud-selling Aveo U-VA and is expected to be a much better seller for General Motors in the B+ segment hatchback space in India. The 2012 Chevrolet Sail U-VA hatchback promises space and utility and the Ad film has been made made to showcase these very facets of this hatchback. Hit the jump to watch the Chevrolet Sail U-VA’s TVC.
The Sail, which takes on the likes of the Ford Figo, the Maruti Suzuki Swift and the Hyundai i20 hatchbacks, is available in both petrol and diesel engined variants. The petrol engine is a 1.2 Liter-4 cylinder naturally aspirated unit that produces a peak power of 85 Bhp and peak torque of 113 Nm. The diesel engine is General Motors’ version of the Fiat Multijet 1.3 Liter turbo diesel unit that produces a peak power of 77 Bhp and a peak torque of 210 Nm. Incidentally, this is the most powerful state of tune that the fixed geometry turbo equipped Fiat Multijet turbo diesel engine(Jet Turbo Diesel in GMSpeak) is available with in India.
Both engines get five speed manual gearboxes as standard. General Motors claims ARAI certified fuel economy numbers of 18.2 Kmpl for the petrol engined Sail while the same for the diesel model goes up to 22.1 Kmpl. The real highlight of this car however is the amount of space it offers on its inside and the practicality this results in. The car comes with split seats that fold down completely to allow for big luggage space when needed. The Sail U-VA also gets storage space under the rear seat, which is a stand out feature when compared to other B+ segment hatchbacks.
Top end variants of the Sail U-VA get safety features like ABS and Twin Airbags as standard while creature comforts like keyless entry and Bluetooth enabled audio system also make it to the car. The base petrol version of the Sail is priced at INR 4.44 lakhs while the top end diesel variant costs INR 6.62 lakhs, both prices being ex-showroom Delhi fugures. In the coming months, GM India will launch the sedan version of the Sail in India. The Enjoy MPV is another product that is being readied up for an Indian launch in the next couple of months. Like the Sail twins, the Enjoy MPV comes with distinct Chinese roots. The Enjoy MPV is a rebadged Wuling CN100. This MPV has been a best seller for the Chinese brand in its home market. The CN100, with the Chevrolet badge is sold in many international markets in Africa. India will perhaps be the first ever country where the Enjoy will be sold with a turbo diesel engine.