Watch the designer of the 2013 Skoda Octavia/Laura speak about the design philosophy behind the car


Czech automaker Skoda makes some really handsome cars and this despite being in the Volkswagen group, whose mass market Volkswagens and Audis always seem to be outdoing each other to look as similar as possible. Despite being a budget brand, positioned lower down the price spectrum compared to the Audis and Volkswagens of this world, Skoda has managed to carve out an identity for itself with nicely differentiated looks that have a typical European understatement to them. Safe and solid, these are just two words that comes to the mind when talking about the design of Skoda cars. Hit to jump to listen to design philosophy behind the 2013 Skoda Octavia/Laura, right from the horse’s mouth.

2013 Skoda Octavia-Laura

2013 Skoda Octavia-Laura Notchback Sedan

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The 2013 Skoda Octavia, known as the Laura in India, has a lot riding on it. Skoda for its part, wants this next generation luxury car to break into the top ten best seller’s list in 2013, and that is quite an ask, given that the best selling list is populated by cars like the Hyundai Elantra, the Honda Civic, the Toyota Corolla and the Volkswagen Golf, all cars which sell in many more markets than the Skoda Octavia does. However, to get to this lofty goal, Skoda has packed the 2013 Octavia with features and creature comforts that are available only on cars a segment higher. Looks wise, the 2013 Octavia draws inspiration from the Vision D concept that Skoda showed off a while ago.

2013 Skoda Octavia-Laura

2013 Skoda Octavia-Laura Notchback Sedan

Since the 2013 Skoda Octavia is based on the Volkswagen MQB platform, being only the fourth car after the Audi A3, the Volkswagen Golf and the Seat Leon, the car comes with a bigger form factor while still managing to weigh lower than the outgoing model. Apart from the savings in weight, the MQB platform has also resulted in the 2013 Octavia measuring significantly bigger with the length, width and wheelbase, all increasing. The bigger dimensions make for a more spacious and a more comfortable car. Interestingly, cars have been growing in size for a couple of decades now with every new generation model usually being bigger than the older generation version.

The bigger dimensions of the 2013 Octavia are quite intentional, in that Skoda now wants the Rapid to play the role of an entry level sedan while the Octavia moves up the value chain to offer more space, equipment and features at a price similar to what the current Octavia sells at. So, more for less is what Skoda is trying to sell with the new 2013 Octavia. The official launch will happen later this year with the Czech home market to get the car first come February 2013. Expect the 2013 Octavia to roll into India by late next year, when this car will replace the Laura luxury sedan. You may click here to read more about the tech specs and features that this new car will come with.

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