Honda Brio Base Variant might dump Airbags to be more competitively priced!
Last week, we brought you a comprehensive round up of what the Honda Brio Hatchback will offer to Indian customers. We also hinted that the Honda Brio’s base variant will be an out and out price warrior with a few of its features, especially on the safety front being dumped for a more cost competitive package. In news just emerging in, the Honda Brio’s base variant could be devoid of airbags while ABS could be retained.
Also, Honda’s i-SRS Airbags are more expensive when compared to the regular airbags as the i-SRS deploy in a spiral fashi, unlike the conventional airbags. This results in faster deployment and reduced occupant impact. So, in essence, the i-SRS airbags are an advanced version of airbags which thereby results in their cost shooting up when compared to conventional airbags. So, Honda can make a significant cost saving by omitting this feature in its base model.
Te omission of the i-SRS airbags will give Honda a leeway of around INR 45-60,000, thus enabling the Japanese automaker to price the Brio Hatchback very competitively. From the initial reviews of the Brio Hatchback, Honda has managed to build the Brio without indulging in cost cutting to a large extent. So, what you get in the Brio is a product that stays true to Honda’s high standards of build and interior quality along with a superb engine thrown into the equation.
So, on paper at least, the Honda Brio has it all sorted out to emerge as a car that Honda will have some difficulty meeting demand, f they manage to price it right. From the vibes we have been getting with Honda being quite serious about keeping costs to a bare minimum through measures like a high amount of localization and omitting features like airbags on the base model to make the Brio more cost competitive, even that aspect seems to be taken care of. Expect the Honda Brio to be priced at about INR 4.2 to 4.5 Lakhs for the base variant!