Hyundai Elantra Fluidic sedan to bow in on the 13th of August 2012
Hyundai India will launch the Elantra Fluidic sedan on the 13th of August 2012. The car, which will be a D-segment offering from the country’s second largest automaker, will take on the likes of the Toyota Corolla Altis, the Skoda Laura and the Chevrolet Cruze. The Elantra Fluidic sedan has been a massive success for South Korean automaker Hyundai across the globe and the car maker will want to replicate this success in the Indian market as well. The previous generation Elantra sedan, though a very capable performer, was a dud in the Indian car market in term of sales, before it was discontinued.
The new Elantra Fluidic though could be a very different story given that the car is one ravishing looker, perhaps the best design to come out of the Fluidic design philosophy, that is now the standard design language on all Hyundai cars worldwide. In India, Hyundai has struggled to sell cars priced above 10 lakh rupees, with the brand stuck with the image of being a small car maker as that is where the majority of the volumes for Hyundai comes from. The Verna Fluidic, by being the best seller in the C-segment sedan class, has proved that Hyundai can thrive at prices over a million rupees too.
The key however, will be competitive pricing. Hyundai, with the Verna Fluidic, has showcased to us, that a feature loaded sedan at a decent price can bring in big sales for the brand. The Elantra Fluidic too will be loaded with features and will be available in no less than 7 variants, giving the D-segment sedan buyer a wide array of choices. The car will be available in both petrol as well as diesel guises. The petrol engined model will feature a 1.8 Liter GDI direct injection engine producing 147 Bhp of peak power and 181 Nm of peak torque, making it the most powerful naturally aspirated petrol motor in its class.
The 1.6 Liter turbo diesel engine will be carried over from the Verna Fluidic. This engine, good for 126 Bhp-260 Nm, is a very refined unit and is expected to bring in the majority of volumes for the Elantra. Both the engines will be available with 6 speed manual as well as 6 speed automatic gearbox options, for the buyer to choose from. The Elantra will get six airbags, ESP and ABS-EBD as a part of its safety equipment. Features and creature comforts wise, the car is expected to be the best in its segment. Hyundai dealers meanwhile, have begun accepting bookings for the Elantra Fluidic.