Mahindra launches its SUV and pick up range including the XUV500 in Kenya
Indian car and utility vehicle major Mahindra has officially entered the Kenyan car market with its international range of vehicles. The Indian automaker has launched its full international range of cars comprising of the Maxximo Mini Pic Up Truck, the Scorpio SUV and pick up range, the Genio Pick Up and the flagship XUV500 crossover. All these vehicles will be sold in Kenya through Simba Corporation, which is the sole dealer for Mahindra vehicles in Kenya. Apart from sales, this dealership will also handle after sales service and accessories for Mahindra’s range of vehicles in Kenya.
Mahindra has been exporting its vehicles to many parts of the world, including markets in Europe, Latin America, Australia and Africa. So, the latest push by Mahindra into Kenya represents a yet another market for the Indian conglomerate, whose business interests span from automobiles to information technology. That said, the brand is yet to crack the US market, given that it has been saddled with many legal tangles that it needs to first overcome. In the coming years however, expect Mahindra to enter the United States as well given that it already has been selling its tractor range in the US for quite a while now.
Before the arrival of the Scorpio a decade ago, Mahindra was limited to a few markets around India as its had a very limited portfolio of Jeeps and utility vehicles. The Scorpio SUV, developed indigenously, changed everything for the brand, both in India as well as in markets abroad. Mahindra began selling pick up variants of the Scorpio, as a solid workhorse utility vehicle in many markets across the world. Now hat the XUV500 has arrived, it is quite the perfect time for the brand to transform itself from a purveyor of utility vehicles to a brand that can deliver a world class crossover, capable of holding its own amidst foreign competition.
The XUV500 crossover has been a runaway success for the brand in the Indian car market, where this product is selling close to 4,000 units a month, a figure that is many times more than most D-segment cars, a market that the XUV500 has come to capture. A big reason about the XUV500′s success has been the terrific pricing at which the product has been positioned at, apart from loading the crossover with a range of features and creature comforts.