Two Made-In-India cars, the Maruti Alto 800 and the Swift Dzire compact sedan, have been launched in the Philippines. Smaller cars are being demanded by customers in Philippines and Suzuki Philippines Inc has promptly obliged by launching the Alto and Dzire. If these cars manage to do good numbers in the Philippines, they will reduce pressure on Maruti Suzuki’s Indian operations, which is struggling with a slowdown. The Alto 800 and Swift Dzire will join Suzuki cars like the Swift, SX4 Crossover, Grand Vitara, Jimny, Kizashi, A-Star, all of which are already sold in the Philippines.
Mr. Satoshi Uchida, President, Suzuki Philippines Inc., said,
We are bringing the all-new Alto 800 and the Swift Dzire to the Philippines in line with our commitment to deliver great value cars to the local market. With these latest additions to our line up, we hope to bring more powerful and pleasant driving experiences to our Filipino customers.
Mr. Satoshi also added that the company is aiming at doubling sales and increasing its market share to 6 percent. Suzuki Philippines wants to give value-for-money products to Filipino customers, and one such example is the introduction of the Alto 800. As of now, Philippines gets only manual versions of both the cars. Later, an automatic version of the Dzire will be added to lineup. In Philippines, the Alto 800 has a starting price of P388,000 (close to Rs. 5.38 lakhs) and will be available in White and Silver, while the Swift Dzire will be available in Silver, Blue, Gray, and White, and will cost P568,000 (close to Rs. 6.08 lakhs).
In the Indian car market, the Swift Dzire has become the highest selling car. Now, the sales of the Swift Dzire are affected a bit with introduction of Amaze from Honda. The Swift Dzire offers feel of sedan at the price of a hatchback. The Alto 800 is mainly targeted at first time car buyers who want a highly fuel efficient car at a low price tag.