Old Maruti Suzuki Dzire sedan to be renamed and repositioned as a taxi special!
Even as Maruti Suzuki has launched the all new 2012 Dzire compact sedan, questions have been raised about the future of the older Dzire, a model that still continues to enjoy stiff demand. Maruti says that the older model of the Dzire would continue, albeit in the form of a cut price, no frills variant aimed straight at the taxi market, a category that has taken a liking to the Dzire for the high reliability, low maintenance costs and high fuel efficiency. Maruti also plans to rename the old Dzire to go with the repositioning.
The biggest thing that the older Dzire will have going for it is the significantly larger boot space, which at over 400 liters is much larger than the new 2012 Dzire. Folks for whom boot space is a primary criterion for buying a sedan might still want to buy the older Dzire although the fact remains that the new Dzire is a huge improvement over the older version in almost all aspects, save for the boot space, which has gotten smaller at 316 liters.
In the past, Maruti has successfully managed to sell different generations of cars together, and this could be the case with the old and the new Dzire as well. For instance, the Maruti Alto and the A-Star(Supposed to be the Alto’s replacement) continue to sell alongside each other in the Indian market. Although the recently refreshed A-Star is a tepid seller compared to the first generation Maruti Alto, Maruti seems to be playing it safe by pricing the Dzire compact sedan quite competitively.
In fact, Maruti has passed on the excise duty benefits gained by a shorter length of the new model by pricing the 2012 Dzire, 25,000 to 31,000 cheaper than the older generation model. Even though the pricing is introductory, the aggressive pricing by Maruti could help the new Dzire get good traction at the hustings.