MINI Mini to carry sports equipment at the London 2012 Olympics
BMW, one of the principal sponsors of the London 2012 Olympics, has launched a very innovative little car to ferry around sports equipment in the stadium. The small car christened MINI Mini, sports the exact same blue colour livery that the other fleet vehicles have.The car will be used on the field of play in the Olympic Stadium to carry javelins, discuses, hammers and shots back from the field to the throwing area, saving valuable time during competition. All this sports equipment will be carried inside the vehicle and will be accessible through a specially designed sunroof.
BMW has deployed three of such 1/4 scale replica radio controlled cars on the field. The cars will be controlled by trained organizers and will have a four hour shift each doing approximately 6 kms each day. These nifty little cars are powered by batteries that can sustain 35 minutes of continuous usage with a radio control range of approximately 100 metres. They are designed to carry a payload of upto 8 kilos and will be working hard for 9 days till the closing ceremony of the paralympic games.
This is a very innovative approach by the BMW group owned Mini brand to garner visibility for the iconic range of sports hatchbacks. The Mini range of sports hatchbacks are available in over 100 countries across the world including India, where the brand was launched early this year, at the 2012 Indian Auto Expo. Currently, the brand is available in two Indian cities, Delhi and Mumbai, with plans afoot, of launching the Mini in many more cities across India in due course of time. Currently, four cars in the Mini hatchback range are sold in India. All these hatchbacks are brought into the country as completely built units(CBU). and prices begin at about INR 25 lakhs.