Official: General Motors India to launch the Chevrolet Enjoy MPV in April 2013

At the sidelines of the 2013 Chevrolet Sail sedan launch, General Motors India announced that the Enjoy MPV would be launched after two months. So, the Chevrolet Enjoy MPV will arrive into India in April 2013 and will be GM India’s second car launch of this year. The Enjoy MPV is expected to be offered only with a diesel powered engine. The 1.3 Liter Turbo Diesel engine, that GM co-developed with Italian car maker Fiat under the Jet Turbo Diesel engine project will be used on the Chevrolet Enjoy as well.

2012 Chevrolet Enjoy MPV

2013 Chevrolet Enjoy MPV

On the 2013 Enjoy MPV, this turbo diesel engine is expected to produce 77 Bhp of peak power and 205 Nm of peak torque. This is the same state of tune in which this engine powers the Chevrolet Sail hatchback and sedan. The motor will be mated to a 5 speed manual gearbox. No plans to launch an automatic variant of the Enjoy MPV in India exist at the moment. The Chevrolet Enjoy will be sold as a 7 seat MPV, sitting above the Chevrolet Tavera MUV in terms of price and positioning. The Chevrolet Enjoy MPV will compete with the likes of the Maruti Suzuki Ertiga, the Toyota Innova, the Nissan Evalia and the Mahindra Xylo MPVs.

Price wise, the 2013 Chevrolet Enjoy MPV is expected to be straddle the region between the Ertiga and the Innova. The Enjoy MPV is GM India’s third product with Chinese roots, after the Sail hatchback and sedan. The Enjoy, originally the Wuling Hongguang is a top selling MPV in China and is built by SAIC, GM’s Chinese partner. The Enjoy is sold in many parts of the developing world with General Motors’ badge on the bonnet. In that vein, India is one of the many markets in which the Wuling Hongguang MPV will be sold with GM badging.

The India-spec Hongguang MPV gets badge engineered to carry GM badging and a design refresh to suit Indian sensibilities. Apart from the Sail sedan and Enjoy MPV, GM India could have a quiet 2013 with no major launches lined up, apart from the occasional product refresh. GM India plans to use the lull in car launches to focus on strengthening its existing offerings by marketing the likes of the Sail hatchback and sedan, and the Enjoy MPV.

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