Oh no, not again: Launch of the 2013 Mahindra Reva E2O all-electric car gets pushed to February

It is exactly a year since the Mahindra Reva E2O all electric hatchback was showcased at the 2012 Indian Auto Expo. Yet, this hotly anticipated electric hatchback hasn’t seen the light of the day, with its launch being delayed numerous times. Mr Praful Patel, the Heavy Industries Minister of India, asserted that the Prime Minister, Dr Manmohan Singh, would unveil the National Electric Mobility Mission Plan(NEMMP) in December 2012. We’re in January now and there’s no sight yet, of the NEMMP. The delay in announcement of this plan by the Indian government has yet again thrown a spanner in the launch of the Mahindra Reva E2O.

2012 Mahindra Reva NXR Electric Car

2013 Mahindra Reva E2O Electric Car

The delay in launch has to do with the fact that Mahindra-Reva is expected a big subsidy from the Indian government for the Reva E2O and this subsidy will be announced through the NEMMP. Once this plan is in place, Mahindra Reva will be able to announce the price of the Reva E2O by taking the subsidy into consideration. If the NEMMP does not announce any subsidy for electric vehicles produced in India, the cost of electric vehicles could shoot up by a big margin, resulting in these vehicles becoming much more expensive than before. This naturally will lead to fall in demand with many electric vehicle makers even shutting shop.

So, the Indian government, with an eye on a greener future, is expected to come up with a sizeable subsidy for electric vehicles, one which encourages the manufacture and sale of such vehicles in India. Coming back to the Reva E2O, the only silver lining is that the electric hatchback is ready for production with it having passed all regulatory clearances. So, once the Indian government announces the NEMMP, Mahindra-Reva plans to kick start production in about 2-3 weeks after the Government’s announcement.

The current expectation is that the Indian government will announce the NEMMP by the end of January. So, a February 2013 launch is likely for the Reva E2O. The 2013 Mahindra Reva E2O will be capable of seating 4 adults and will be powered by lithium ion batteries that give it a range of 100 Kms while the electric car is expected to manage a top speed of 105 Kph. The E2O is expected to be priced between the INR 5-6 lakh mark. The electric car is aimed primarily at the bigger cities of India. Mahindra Reva also has plans of exporting the car to countries across the world.

Source BusinessStandard

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