French car maker Renault had slow start in India when it was in the Mahindra-Renault alliance. Soon after that, Renault entered the Indian car market and began introducing cars through a top down strategy. Within a span of 18 months the company launched 5 products in Indian market. After Koleos and Fluence, Renault launched badge engineered products of Nissan in the form of the Renault Scala and the Pulse. The launch of the Duster however, put Renault on the fast track. Duster is a huge success for Renault, with the SUV’s monthly sales hitting the 6000 mark.
2013 Renault ZOE used as an illustration
When other manufacturers making money in the high volume small car segments, Renault doesn’t want to miss out on this attractive opportunity. Renault has planned to launched a new small car for India, code-named the A-Entry. The main target of the Renault small car could be the Maruti Alto-800, Hyundai Eon and Chevrolet Spark. Renault’s internal target is to achieve ARAI certified mileage of 24-26kmpl so that the car gives a mileage of 20 Kmpl in real world driving conditions. Renault wants to make this car a global product, which will eventually be sold in other emerging markets. Through the A-Entry, the French car company wants to develop an entry level car that is appealing to Indian buyers and at the same time profitable to the company.
Renault ZOE interiors
Based on Dacia Lodgy, Renault is also working on an MPV for the Indian car market. Code named the J92, the MPV will be a derivative of Dacia Lodgy. With the J92 MPV, Renault is aiming at the segment in between the Maruti Ertiga and the Toyota Innova. The company wants to build a core model strategy with 7-8 models and does not want to become a car maker like Maruti, which has multiple cars in a single segment. Renault wants to achieve optimum positioning and wants to deliver good service by concentrating with core model strategy.