Rumour: General Motors India planning to launch cut price version of the Sail Diesel hatchback?

The Sail hatchback and sedan twins held a lot of promise for General Motors India as the cars addressed a long standing issue, of that of missing variants in GM India’s B+ segment hatchback and entry level C-Segment sedan. Yes, we’re talking about the previously unavailable diesel variants in GM India’s B and C segment cars. While sharp pricing for the Sail sedan has resulted in decent sales for that car, the Sail hatchback has already become a laggard. Our friends at IndianAutosBlog, citing their sources, state that GM India is planning to launch a new entry level variant of the Chevrolet Sail diesel hatchback. This variant is purported to arrive later this month, with a price tag of 5.29 lakh rupees, ex-showroom Delhi.

2013 Chevrolet Sail Hatchback Image

2013 Chevrolet Sail Hatchback

Notably, General Motors India dropped prices of the Chevrolet Sail recently, in a move aimed at creating a wider gap between the hatchback and the sedan variants of the car. So, a new cut price entry level diesel variant in the Sail hatchback’s variant line up could make this car more attractive to prospective buyers. However, it must be noted that cut price base variants of a car generally don’t sell very well. Rather, they serve as carrots, inducing buyers to consider the car, due to the alluring pricing of the base variant. The car buyer who walks into the showroom due to the attractive pricing of the base variant of a certain car most often drives out in a higher variant. So, it’s smart marketing at work here.

The new entry level variant of the Chevrolet Sail Diesel is expected to have the same equipment level as that of the petrol version’s base variant. Currently, the Sail is available with two engine options, a 1.2 Liter petrol motor and the 1.3 Liter turbo diesel motor. The Sail hatchback is a spacious car whose major selling points include decent pricing and good equipment levels. The Sail hatcback and sedan were originally developed for the Chinese car market, by General Motors’ Chinese partner SAIC. Both cars are big sellers in China. General Motors India would be happy if the Sail twins achieve are at least half as successful as their Chinese cousins.

Source IndianAutosBlog

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