Blitzkrieg is a distinctly German term that is often used here on ICB to indicate a major product launch offensive by automakers. Now, Skoda is a Czech car maker owned by the German Volkswagen group. So, the term blitzkrieg sits easy on the Czech car maker’s shoulders and the next few lines will tell you exactly why. Information surfacing on a German car blog, AutoZeitung, lays out the future roadmap for the Czech car maker. Skoda plans to step up its car launch offensive in a big way over the next 3 years. Until 2015, Skoda plans to launch a new car every 6 months. These launches will include both product refreshes as well as all new cars.
Skoda’s car launch offensive comes on the back of the car maker’s target of achieving annual car sales of over 1.5 million cars by 2015. Given the big volumes Skoda is targeting, the car maker will be a vital cog in the Volkswagen group’s plan of global dominance by 2018. Coming back to the cars that Skoda will launch to get to the million and a half mark in the next 3 years, the first car to be launched is the facelifted version of the flagship Skoda Superb luxury saloon. The facelifted version will be launched by the middle of 2013 even as the middle of next year will see the official launch of the 2013 Octavia sedan at Geneva.
After the Octavia makes its global debut at Geneva, a Combi(Estate/Station Wagon) version of the car will begin selling in Europe a month later. Skoda will also launch a high performance vRS version of the Octavia in the second half of 2013. So, 2013 alone is expected to see no less than 3 versions of the Octavia being launched internationally even as Skoda seeks to propel the Octavia into the list of the top 10 best selling cars. The end of 2013 is expected to see the advent of the facelifted Yeti crossover, with a mid career refresh endowing the Yeti with Skoda’s new design language that arrived first on the Rapid.
Amidst all these car launches in 2013, Skoda will also slip in a semi-automatic variant of the Skoda CitiGo hatchback. The spring of 2014 is expected to see the launch of the all new Skoda Fabia, which is expected to be based on a shortened version of the MQB platform, which the hatchback will share with the next generation Volkswagen Polo. 2014 will also see the launch of the vRS version of the diminutive CitiGo hatchback, which will be Skoda’s version of the Volkswagen Up! GT. The CitiGO vRS is expected to get a triple cylinder turbo petrol engine generating power output of 110 Bhp, making the hatchback a pint sized powerhouse of sorts. The notchback version of the Rapid will also be launched in 2014.
Moving into 2015, the Skoda Superb will enter its next generation with an all new model being lined up. Like the current Superb, the 2015 version is expected to be a class leader in terms of the space it will offer. Skoda is benchmarking the 2015 Superb with the very best, with the car being benchmarked against the Mercedes Benz E-Class. 2015 is also expected to see an MQB platform based SUV from Skoda, that will be bigger than the Yeti but smaller than the 7 seat SUV the Czech automaker plans to build in the future. So, that’s pretty much the round up of Skoda’s plans for the next 3 years.
2013: Skoda Octavia Official Unveil at Geneva + Octavia Combi+ Skoda Superb Facelift + Octavia vRS + CitiGO Semi Automatic + Yeti Facelift
2014: All New Skoda Fabia + CitiGO vRS + Rapid Notchback
2015: All new Skoda Superb + Skoda SUV bigger than the Yeti