Tata Aria Crossover MPV to hit showroom floors in April 2010, Price INR 12.5-14 Lakhs

Tata Aria Front

The biggest launch of the 2010 Auto Expo, the Tata Aria Crossover MPV will hit showroom floors in April, 2010. It will be priced at INR 12.5-14 Lakhs.

Like we had predicted earlier, Tata has hit the nail on the head and has priced this huge and feature laden Crossover MPV at a price that will bludgeon competition.

Tata plans to offer both 2WD and 4WD versions of the Tata Aria, with an array of versions carrying different feature specs.

That said, Tata has to manage to get it’s quality spot on, as at this price point, it will directly take on the high quality and extremely refined market leader, the Toyota Innova and the new Toyota SUV, the Fortuner.

If Tata manage to get this very crucial factor right, they will certainly laugh all the way to the bank.

Read more about the Tata Aria Crossover MPV right here.

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January 12, 2010 | By Jay Prashanth · Tags: Crossover 4wd India, Tata Aria Car Price, Tata Aria Crossover SUV, Tata Aria Price 2010

Comments

2 Responses to “Tata Aria Crossover MPV to hit showroom floors in April 2010, Price INR 12.5-14 Lakhs”

Jimmy on January 15th, 2010 4:19 pm

Tata’s have somehow managed to get price warriors on Indian roads. Space,comfort all these are in its armor. But i have personally wished Tata’s would do what they donot do best is A.Ride quality and B.Quality of plastics.

Just these 2 things and Tata’s can take on any one , they may increase the price a little but these 2 things are what max buyers look at. Hope to c the same in Aria…
Tata Aria Car India | Tata Aria Review | Aria 4x4 Price India | Indian Cars & Motorcycles Blog on October 17th, 2010 1:30 am

[...] the Indian buyer to a whole new segment. Even Tata Motors have acknowledged this; they call it the Aria- A new breed. The Aria is a crossover or in other words, a four-wheel drive MPV. Oh yes! unlike [...]

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