Uncle Sam Calling: The Tata Aria Crossover to go stateside
Tata Aria MPV at 2010 Auto Expo India
When Tata Motors took over Jaguar-Land Rover, many global auto analysts were soon to dismiss it as a bad buy. Tata Motors turned around Jaguar-Land Rover, thus speaking in a tongue that shut most if not all it’s detractors up.
Then came the Tata Nano which made the entire world wake up and smell coffee, Tata’s coffee. Tata Motors has huge plans for the Tata Nano which includes launch in both the United States and the European car market.
The Tata Nano is all set be joined by Tata’s latest big splash, the Tata Aria Crossover. This big, burly crossover could just be what the doctor ordered for Tata Motors to make a mark for itself in the big truck loving US market, just like fellow compatriot Mahindra is doing with it’s Scorpio Pick Up. Of course, Tata Motors in all probability will have to shoehorn a larger, more powerful engine into the Aria’s engine bay if it intends to care a niche out for itself in the American market.
Our sources at Tata Motors say that a 3 liter diesel Dicor powerplant is almost ready and so Tata Motors definitely is on it’s way to make some waves in Uncle Sam country.
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Will it b availeble in auto transmission or not, pls confm.
Is it really going to take bold Indian companies to really open American eyes for the prospect of small-to-medium diesel engines for light-duty utility applications on American roads?
Sure BMW and MB have 3.0 six cylinders in SUVs, but these are $45K+ vehicles that regular people don’t buy. And the folks who do buy them don’t buy them for hauling and towing, but only for impressing fellow church members, coworkers and the like.
These moves should show American and Japanese/Korean companies where they have left open a gaping hole in our market. Americans want thrifty diesels as one of the answers to reduce fuel consumption for light-duty utility needs, even though most Americans don’t even yet know they want them.
Our only “regular American” diesel choices for utility needs are the Big Threes’ super diesels that are made for towing shipliners that don’t really improve fuel economy over weaker gas counterparts. Additionally, these super diesels carry a $6,000-$9,000 premium over their gas cousins. The opportunity for Americans to haul light loads with mpgs in the upper twenties is waiting with the 2.5-4.0 liter clean diesel products already available overseas. It seems that only Indian companies are ready to make that bold move.