In its continuing effort to turnaround sales, Tata Motors has now effected a price drop on the Indica eV2 diesel hatchback, the least priced diesel hatchback in the country. The Indica eV2 LS variant sees a price drop of 46,000 rupees. The car is now available at an ex-showroom Bangalore price of 4.17 lakh rupees, instead of its previous price of 4.63 lakh rupees. The price drop means that the Indica eV2 LS Diesel variant is priced very close to a petrol car, in this case the WagonR hatchback. Why, Tata Motors is even running an advertisement comparing the Tata Indica eV2 diesel and the Maruti Suzuki WagonR petrol.
With the latest price drop, Tata Motors is suggesting that a diesel car can be had for a price that’s comparable to that of a petrol car, a very attractive proposition indeed. As petrol prices remain high, many car buyers are now opting for diesel powered cars. However, the higher prices of diesel engined cars is forcing many car buyers to put off their buying decisions owing to high interest rates. This attractive price drop means that many petrol hatchback buyers can instead opt for a diesel powered hatchback. The Indica eV2 diesel hatchback comes with a class leading 2 year/75,000 kilometers warranty.
The Indica eV2 Diesel in LS guise comes with air conditioning and a power steering as standard equipment. The car is powered by a 1.4 Liter common rail turbo diesel engine that outputs a peak power of 70 Bhp and a peak torque of 140 Nm. This engine is known for its high fuel efficiency. The Indica eV2 also comes with the most spacious interiors in its class. With all these strengths and the latest price drop, the Indica eV2 delivers a high value proposition for the car buyer looking for a frugal and economical hatchback.
Tata Motors has also effected a steep price drop on the diesel powered Manza sedan. So, the price drop on the Indica eV2 means that the price cuts have no reached Tata Motors’ entry level car models. However, the car maker has left the Nano’s prices untouched for now. Tata Motors is going through a rough patch in India with sales falling to record lows. Whilst these price drops are stop gap measures to arrest falling sales, Tata Motors plans to revamp its entire car range with facelifts and all new models to win back the lost market share.