Tata Motors has just spiced up the Venture diesel passenger van with three new colours, in what seems to be a bid to build buzz around one of Tata’s slowest selling products in the passenger car segment. Apart from the Aria, the Venture is Tata Motors’ lowest selling product and this has come as quite a surprise given how practical the Venture is, as an able people mover inside the city. Here are te Venture’s sales figures for the last 6 months: 249, 295, 205, 141, 98 and 137. The Venture competes with the likes of the Maruti Eeco and comes powered with a tried and tested turbo diesel engine. Tata Motors has even priced the Venture very competitively.
Despite all these strengths, the Venture has simply failed to take off. So, Tata Motors has released a bunch of attractive paint jobs for the Venture. The new colours are: School Yellow, Sardinia Red and Castle Grey. Apart from the new colours, Tata Motors is also offering an attractive discount of INR 90,000 on the Venture, making this people mover a terrific value for proposition. The Venture is available in three variants: LX, GX and EX. The LX variant is priced at INR 4.56 lakhs, the GX variant comes in at 4.83 lakhs while the top of the line EX model sells for INR 5.34 lakhs, all prices reflecting ex-showroom Delhi figures.
In standard form, the Venture is an 8 seater with a 2+3+3 seating layout. Tata also offers a 7 seat layout with four captain seats and the three seat third row. The compact sub 4 meter length of the Venture means that the diesel powered passenger van is an ideal people mover inside the city, where larger MPVs can become quite cumbersome. The Venture’s 1.4 Liter turbo diesel engine produces 70 Bhp of peak power and 135 Nm of peak torque. This engine sits under the front seats and is mated to a 5 speed manual gearbox.
The top end EX variant of the Venture comes with a slew of features like roof mounted air conditioning vents for rear seat passengers, a factory fitted music system, keyless entry and reverse parking sensors. A power steering is standard on all variants of the Venture diesel passenger van. On the safety front, the Venture is quite a dicey affair given the minimal protection up front due to the engine being mounted under the seat. But even that can’t explain why the Venture is such a poor seller considering the fact that similar vans like the Maruti Omni and Eeco sell much more than the capable and economical Venture.